BSBMKG624 - Manage market research
SKU:
BSBMKG624
A$595.00
A$595.00
per item
This unit describes the skills and knowledge required to prepare for, manage and evaluate market research projects across an organisation.
The unit applies to individuals who are senior marketing professionals responsible for preparing market research plans for implementation, engaging external consultants, managing market research activity, and evaluating research processes and findings across an organisation.
No licensing, legislative or certification requirements apply to this unit at the time of publication.