Introducing MATRIX Class for GLASS

Matrix Announces Collaboration with Google Glass; Marks the First Professional Beauty Brand to Pioneer the Application of Wearable Technology

JANUARY 17, 2014 (NEW YORK, NY) - Matrix, a subsidiary of L'Oréal USA and the leading professional hair care and hair color company, announces the launch of "Matrix Class for Glass™." Setting the standard in beauty and trend innovation, Matrix introduces a program featuring the wearable device for the next generation of beauty education.

"Matrix Class for Glass" is an ongoing program throughout 2014 that features a three-phase rollout, including an exclusive Blogger Video Series, The Matrix Eye for Style Google Glass Salon Chair and a salon professional education platform. Also coming in late spring, the first Professional Google Glass App will house an exclusive library of content that can be downloaded by consumers and professionals.

"This new initiative will completely transform the hair styling experience," declares VP/ Matrix General Manager Paul Schiraldi. "Wearable technology is the next frontier -poised to revolutionize the way we live and work, in the same way that smartphones and tablets have done.  "We’re extremely excited to be leading the way in professional and consumer hair education with this initiative," says Schiraldi. 

Exclusive Blogger Video Series

Using Google Glass technology and expertise from Matrix Celebrity Stylist, George Papanikolas and Matrix Artistic Director, Ammon Carver, intimate and in-depth tutorials will capture styling sessions directly from the eye of the stylist.  These videos will offer a new and unique view from behind the chair and power the styling experience with unbounded technology.  The "Matrix Class for Glass" video series will showcase a cast of America’s best known bloggers as they explore the latest trends and share their experience. Videos will live on mymatrixfamily.com, youtube.com/matrix and blogger social media channels.

---