BSBMKG435 - Analyse consumer behaviour

This unit describes the skills and knowledge required to analyse consumer behaviour for markets and specific needs.The unit applies to individuals who need to analyse consumer behaviour to examine factors that impact on decisions to purchase products or services. They conduct a thorough analysis of consumer attitudes and behaviour and make recommendations on marketing strategies to increase consumption of the product or service being marketed.No licensing, legislative or certification requirements apply to this unit at the time of publication.