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- BSB50620 - Diploma of Marketing and Communication
BSB50620 - Diploma of Marketing and Communication
Through consultation with a number of training organisations, and other industry stakeholders, we are writing this course and others from this package. Should you require any further information or would like to be informed when they are completed please fill in the email request form below or contact us on 07-3812-0983 or support@reallearningsolutions.com.au
Qualification Description
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties. Licensing/Regulatory Information No licensing, legislative or certification requirements apply to this qualification at the time of publication. Entry Requirements Entry to this qualification is limited to those who: Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent. or Have two years equivalent full-time relevant work experience. Packaging Rules Total number of units = 12 5 core units plus 7 elective units, of which:
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Core units
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy
BSBPMG430 Undertake project work
Elective units
Group A – Marketing
BSBMKG543 Plan and interpret market research
BSBMKG544 Plan and monitor direct marketing activities
BSBMKG545 Conduct marketing audits
BSBMKG546 Develop social media engagement plans
BSBMKG547 Develop strategies to monetise digital engagement
BSBMKG548 Forecast international market and business needs
BSBMKG549 Profile and analyse consumer behaviour for international markets
BSBMKG550 Promote products and services to international markets
BSBMKG551 Create multi-platform advertisements for mass media
BSBMKG553 Develop public relations campaigns
BSBMKG554 Plan and develop public relations publications
SIRXMKT006 Develop a social media strategy
SIRXMKT007 Develop a digital marketing plan
SIRXOSM007 Manage risk to organisational reputation in an online setting
Group B – Transferable Skills
BSBCMM511 Communicate with influence
BSBCRT512 Originate and develop concepts
BSBDAT501 Analyse data
BSBFIN501 Manage budgets and financial plans
BSBOPS504 Manage business risk
BSBOPS505 Manage organisational customer service
BSBPEF501 Manage personal and professional development
BSBSTR501 Establish innovative work environments
BSBTEC404 Use digital technologies to collaborate in a work environment
Qualification Mapping Information
No equivalent qualification. Supersedes but is not equivalent to BSB52415 Diploma of Marketing and Communication.
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy
BSBPMG430 Undertake project work
Elective units
Group A – Marketing
BSBMKG543 Plan and interpret market research
BSBMKG544 Plan and monitor direct marketing activities
BSBMKG545 Conduct marketing audits
BSBMKG546 Develop social media engagement plans
BSBMKG547 Develop strategies to monetise digital engagement
BSBMKG548 Forecast international market and business needs
BSBMKG549 Profile and analyse consumer behaviour for international markets
BSBMKG550 Promote products and services to international markets
BSBMKG551 Create multi-platform advertisements for mass media
BSBMKG553 Develop public relations campaigns
BSBMKG554 Plan and develop public relations publications
SIRXMKT006 Develop a social media strategy
SIRXMKT007 Develop a digital marketing plan
SIRXOSM007 Manage risk to organisational reputation in an online setting
Group B – Transferable Skills
BSBCMM511 Communicate with influence
BSBCRT512 Originate and develop concepts
BSBDAT501 Analyse data
BSBFIN501 Manage budgets and financial plans
BSBOPS504 Manage business risk
BSBOPS505 Manage organisational customer service
BSBPEF501 Manage personal and professional development
BSBSTR501 Establish innovative work environments
BSBTEC404 Use digital technologies to collaborate in a work environment
Qualification Mapping Information
No equivalent qualification. Supersedes but is not equivalent to BSB52415 Diploma of Marketing and Communication.
Why invest with us?
We have been providing quality training materials for the VET Sector for over twenty years. All of our materials come to you in an electronic format by USB or download and it includes the Candidate Learning Guide, Assessment Tool, Trainer Marking Guide, Competency Mapping Tool, PowerPoint's, and any relevant readings.
Our format enables you to contextualise the material for your Organisations logo (the licence you receive enables this). The resources we know are flexible enough for any group of Students.
Also as the versions change as they invariably do, you will receive the updates at no extra cost to your Organisation.
The investment for these resources is based on the following factors;
1. The resources are able to be contextualised and replicated as you see fit. In other words the licence allows you to reprint and badge and remove and add materials to your specifications – if you feel it is necessary.
2. Any additions that we do will be sent to you automatically as they are developed.
3. You will receive all the compulsory units as well all the electives required for the course.
4. These resources offer the breadth, depth and complexity of knowledge and competencies covering selecting, adapting and transferring skills and knowledge to new environments. Our resources provide you with the technical advice and early leadership skills for problem resolution. Such skills can be applied across a broad range of roles, and in a variety of contexts.
Please be aware
If this qualification is not completed it will take approximately 8 - 12 weeks from payment for delivery
We have been providing quality training materials for the VET Sector for over twenty years. All of our materials come to you in an electronic format by USB or download and it includes the Candidate Learning Guide, Assessment Tool, Trainer Marking Guide, Competency Mapping Tool, PowerPoint's, and any relevant readings.
Our format enables you to contextualise the material for your Organisations logo (the licence you receive enables this). The resources we know are flexible enough for any group of Students.
Also as the versions change as they invariably do, you will receive the updates at no extra cost to your Organisation.
The investment for these resources is based on the following factors;
1. The resources are able to be contextualised and replicated as you see fit. In other words the licence allows you to reprint and badge and remove and add materials to your specifications – if you feel it is necessary.
2. Any additions that we do will be sent to you automatically as they are developed.
3. You will receive all the compulsory units as well all the electives required for the course.
4. These resources offer the breadth, depth and complexity of knowledge and competencies covering selecting, adapting and transferring skills and knowledge to new environments. Our resources provide you with the technical advice and early leadership skills for problem resolution. Such skills can be applied across a broad range of roles, and in a variety of contexts.
Please be aware
If this qualification is not completed it will take approximately 8 - 12 weeks from payment for delivery
BSB50620 - Diploma of Marketing and Communication
BSBCMM511 - Communicate with influence
A$555.00
A$555.00
BSBCRT512 - Originate and develop concepts
A$525.00
A$525.00
BSBDAT501 - Analyse data
A$525.00
A$525.00
BSBFIN501 - Manage budgets and financial plans
A$595.00
A$595.00
BSBMKG541 - Identify and evaluate marketing opportunities
A$565.00
A$565.00
BSBMKG542 - Establish and monitor the marketing mix
A$565.00
A$565.00
BSBMKG543 - Plan and interpret market research
A$565.00
A$565.00
BSBMKG544 - Plan and monitor direct marketing activities
A$565.00
A$565.00
BSBMKG545 - Conduct marketing audits
A$565.00
A$565.00
BSBMKG546 - Develop social media engagement plans
A$565.00
A$565.00
BSBMKG547 - Develop strategies to monetise digital engagement
A$565.00
A$565.00
BSBMKG548 - Forecast international market and business needs
A$565.00
A$565.00
BSBMKG550 - Promote products and services to international markets
A$565.00
A$565.00
BSBMKG551 - Create multiplatform advertisements for mass media
A$565.00
A$565.00
BSBMKG553 - Develop public relations campaigns
A$565.00
A$565.00
BSBMKG554 - Plan and develop public relations publications
A$565.00
A$565.00
BSBMKG555 - Write persuasive copy
A$565.00
A$565.00
BSBPEF501 - Manage personal and professional development
A$595.00
A$595.00