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Marketing and Communication

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  • BSB61315 - Advanced Diploma of Marketing and Communication

BSB61315 - Advanced Diploma of Marketing and Communication

New pricing structure for qualification resources.
We wish to advise you of the following.
You now have two options for each of the qualification resources:
1. Original packaging and
2. CE packaging
With the CE option we will provide you with all the core and the electives as per training.gov.au minimum requirements (for example, BSB41415 – Certificate IV in Work, Health and Safety has 5 Core and 5 Electives).  The electives can be selected from the ones available from Real Learning Solutions for that course. The pricing for this option has a CE after the code. (for example, BSB41415CE). The other option will still be available should you prefer. (This option will give you all the core and more than the required minimum number of electives).
Individual units are still unchanged. The prices for individual units has not changed for over 5 years.
For the CE option, please complete the enquiry form on that webpage stating the elective units you wish to receive in your qualification package. We will send you a BPoint link to purchase the materials. Materials can then be accessed via the DropBox and Express Post.
Qualification Description
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Entry Requirements
Entry to this qualification is limited to those individuals who:
  • have completed all core units in BSB52415 Diploma of Marketing and Communication.
Packaging Rules
Total number of units = 12 
3 core units  plus
9 elective  units, of which:
  • 8 elective units must be selected from the electives listed below
  • the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Advanced Diploma or Graduate Certificate or Graduate Diploma level.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
Core Units 
BSBADV602 Develop an advertising campaign
BSBMGT616 Develop and implement strategic plans
BSBMKG609 Develop a marketing plan

Elective Units 
BSBADV603 Manage advertising production
BSBADV604 Execute an advertising campaign
BSBADV605 Evaluate campaign effectiveness
BSBCOM603 Plan and establish compliance management systems
BSBCRT501 Originate and develop concepts
BSBDES601 Manage design realisation
BSBDES602 Research global design trends
BSBDIV601 Develop and implement diversity policy
BSBFIM601 Manage finances
BSBINM601 Manage knowledge and information
BSBINN601 Lead and manage organisational change

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BSBIPR601 Develop and implement strategies for intellectual property management
BSBMGT605 Provide leadership across the organisation
BSBMGT608 Manage innovation and continuous improvement
BSBMGT615 Contribute to organisation development
BSBMGT617 Develop and implement a business plan
BSBMKG523 Design and develop an integrated marketing communication plan
BSBMKG603 Manage the marketing process
BSBMKG605 Evaluate international marketing opportunities
BSBMKG606 Manage international marketing programs
BSBMKG607 Manage market research
BSBMKG608 Develop organisational marketing objectives
BSBMKG611 Manage measurement of marketing effectiveness
BSBRSK501 Manage risk
BSBSUS501 Develop workplace policy and procedures for sustainability
BSBWHS605 Develop, implement and maintain WHS management systems
PSPGOV602B Establish and maintain strategic networks
PSPPROC607A Manage strategic contracts

Why invest with us?
We have been providing quality training materials for the VET Sector for over fifteen years. All of our materials come to you in an electronic format by CD ROM/USB and it includes the candidates learning guide, assessment tool, trainers marking guide, Competency Mapping Tool, PowerPoint's, and any relevant readings.
Our format enables you to contextualise the material for your Organisation's logo (the licence you receive enables this). The resources we know are flexible enough for any group of Students.
Also as the versions change as they invariably do, you will receive the updates at no extra cost to your Organisation.
The investment for these resources is based on the following factors;
1. The resources are able to be contextualised and replicated as you see fit. In other words the licence allows you to reprint and badge and remove and add materials to your specifications – if you feel it is necessary.

2. The annual licencing fee for online and printing is $100 per course - This will be automatically invoiced on the anniversary of the purchase. This covers the course for the term of the certificate – that is until the next package is released – at this rate about 6 – 7 years.
3. Any additions that we do will be sent to you automatically as they are developed.
4. You will receive all the compulsory units as well all the electives required for the course.
5. These resources offer the breadth, depth and complexity of knowledge and competencies covering selecting, adapting and transferring skills and knowledge to new environments. Our resources provide you with the technical advice and early leadership skills for problem resolution. Such skills can be applied across a broad range of roles, and in a variety of contexts.

BSB61315 - Advanced Diploma of Marketing and Communication

BSB61315 - Advanced Diploma of Marketing and Communication
A$9,174.00
A$9,174.00
BSBSUS501 - Develop workplace policy and procedures for sustainability (Release 1)
A$595.00
A$595.00
BSBSUS501 - Develop workplace policy and procedures for sustainability
A$27.23
A$27.23
BSBSUS501 - Develop workplace policy and procedures for sustainability
A$27.23
A$27.23
Copyright 2021 - Real Learning Solutions Pty Ltd
  • Store
    • Accredited Courses - VET >
      • AHC - AGRICULTURE, HORTICULTURE AND CONVERSATION AND LAND MANAGEMENT TRAINING PACKAGE >
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        • CERTIFICATE II QUALIFICATIONS
        • CERTIFICATE III QUALIFICATIONS
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      • AUR - Automotive Retail, Service and Repair Training Package >
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      • Business >
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        • CHC - Certificate I Qualifications >
          • CHC14015 - Certificate I in Active Volunteering
        • CHC - Certificate II Qualifications >
          • CHC22015 - Certificate II in Community Services
          • CHC24015 - Certificate II in Active Volunteering
        • CHC - Certificate III Qualifications >
          • CHC30113 - Certificate III in Early Childhood Education and Care
          • CHC30213 - Certificate III in Education Support
          • CHC32015 - Certificate III in Community Services
          • CHC33015 - Certificate III in Individual Support
          • CHC34015 - Certificate III in Active Volunteering
        • CHC - Certificate IV Qualifications >
          • CHC40113 - Certificate IV in School Age Education amd Care
          • CHC40213 - Certificate IV in Education Support
          • CHC40313 - Certificate IV in Child, Youth & Family Intervention
          • CHC40413 - Certificate IV in Youth Work
          • CHC40513 - Certificate IV in Youth Justice
          • CHC41015 - Certificate IV in Celebrancy
          • CHC41115 - Certificate IV in Employment Services
          • CHC41215 - Certificate IV in Career Development
          • CHC42015 - Certificate IV in Community Service
          • CHC42115 - Certificate IV in Community Development
          • CHC42215 - Certificate IV in Social Housing
          • CHC42315 - Certificate IV in Caplaincy and Pastoral Care
          • CHC43015 - Certificate IV in Ageing Support
          • CHC43115 - Certificate IV in Disability
          • CHC43215 - Certificate IV in Alcohol and Other Drugs
          • CHC43315 - Certificate in Mental Health
          • CHC43415 - Certificate IV in Leisure and Health
          • CHC43515 - Certificate IV in Mental Health Peer Work
          • CHC44015 - Certificate IV in Coordination of Volunteer Programs
        • CHC - Diploma Level Qualifications >
          • CHC50113 - Diploma of Early Childhood Education and Care
          • CHC50213 - Diploma of School Age Education and Care
          • CHC50313 - Diploma of Child, Youth and Family Intervention
          • CHC50413 - Diploma of Youth Wortk
          • CHC50513 - Diploma of Youth Justice
          • CHC51015 - Diploma of Counselling
          • CHC51115 - Diploma of Financial Counselling
          • CHC52015 - Diploma of Community Services
          • CHC52115 - Diploma of Community Development
          • CHC53215 - Diploma of Alcohol and Other Drugs
          • CHC53315 - Diploma of Mental Health
          • CHC53415 - Diploma of Leisure and Health
        • CHC - Advanced Diploma Qualifications >
          • CHC62015 - Ad Diploma of Community Sector Management
        • CHC - Graduate Certificate & Diploma Qualifications >
          • CHC82015 - Grad Cert in Client Assessment & Case Management
      • First Aid >
        • HLTAID009 Provide Cardiopulmonary Resuscitation
        • HLTAID010 Provide Basic Emergency Life Support
        • HLTAID011 Provide First Aid
        • HLTAID012 - Provide First Aid in an education and care setting
        • HLTAID013 - Provide First Aid in remote or isolated site
        • HLTAID014 - Provide Advanced First Aid
        • HLTAID015 - Provide advanced resuscitation and oxygen therapy
        • HLTAID016 - Manage first aid services and resources
        • HLTINFCOV001 - Comply with infection prevention and control policies and procedures
      • GENERIC INDUCTION (GI)
      • SHB - Hair and Beauty Services Training Package >
        • SHB30115 - Certificate III in Beauty Services
        • SHB30215 - Certificate III in Make-Up
        • SHB30315 - Certificate III in Nail Technology
        • SHB40115 - Certificate IV in Beauty Therapy
        • SHB50115 - Diploma of Beauty Therapy
        • SHB20116 - Certificate II in Retail Cosmetics
        • SHB20216 - Certificate II in Salon Assistant
        • SHB30416 - Certificate III in Hairdressing
        • SHB30516 - Certificate III in Barbering
        • SHB40216 - Certificate IV in Hairdressing
        • SHB50216 - Diploma of Salon Management
      • TAE - Training and Education Training Package
      • HLTINFCOV001 - Comply with infection prevention and control policies and procedures
    • Professional Development Courses
    • Work Health and Safety Short Courses
    • Manual Handling >
      • Follow Safe Manual Handling Practices >
        • Follow Safe Manual Handling Practices - PDF version
        • Follow Safe Manual Handling - WORD Version - package
      • WHS DVD - Safety in the Office
    • NAPLAN Testing
    • Aged Care and Disability Units
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    • Business Units
    • Hairdressing Units
  • ONLINE COURSES
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      • Autism
      • Borderline Personality Disorder
      • Brain
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      • Bulimia Nervosa
      • Cancer General
      • Caregivers and Caring
      • Charitable Organisations
      • Child Abuse >
        • Relationships, General
      • Churches
      • Church Services Online
      • Crime Survivors
      • Dating/Personal Relationships
      • Dementia
      • Depression
      • Diabetes
      • Divorce
      • Domestic Violence
      • DNA Testing
      • Dyslexia
      • Eating Disorders
      • Face Blindness
      • Families
      • Gambling
      • Gay and Lesbian
      • Grief
      • Grief from loss of an animal companion
      • Group Dynamics Counselling
      • Healthcare Online
      • HIV/AIDS
      • Homelessness
      • Incest
      • Indigenous Mental Health
      • Indigenous Portal
      • Mental Health, General
      • Meditation
      • Music Therapy
      • Near Death Experiences (NDE)
      • Narcissistic Personality Disorder
      • OCD
      • Parenting/Children
      • Personality Disorder
      • Pharmaceutical Benefits
      • Pituitary
      • Post-Traumatic Stress Disorder (PTSD)
      • Rape
      • Reiki
      • Relaxation
      • Schizophrenia
      • Self-Harm/Injury
      • Self-Help Mental health therapy programs
      • Seniors
      • Sexual Violence
      • Stockholm Syndrome
      • Substance Abuse
      • Teenagers/Young Adults
      • Transgender
      • Vietnam Veterans
      • Women's Wellbeing
      • Miscellaneous