BSB42415 - Certificate IV in Marketing and Communications

Business - Certificate IV Courses
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BSB42415 - Certificate IV in Marketing and Communications

BSB42415 - Certificate IV in Marketing and Communication

New pricing structure for qualification resources.
We wish to advise you of the following.
You now have two options for each of the qualification resources:
1. Original packaging and
2. CE packaging
With the CE option we will provide you with all the core and the electives as per training.gov.au minimum requirements (for example, BSB41415 – Certificate IV in Work, Health and Safety has 5 Core and 5 Electives). The electives can be selected from the ones available from Real Learning Solutions for that course. The pricing for this option has a CE after the code. (for example, BSB41415CE). The other option will still be available should you prefer. (This option will give you all the core and more than the required minimum number of electives).
Individual units are still unchanged. The prices for individual units has not changed for over 5 years.
For the CE option, please complete the enquiry form on that webpage stating the elective units you wish to receive in your qualification package. We will send you a BPoint link to purchase the materials. Materials can then be accessed via the DropBox and Express Post.

Qualification Description
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Entry Requirements
Nil
Packaging Rules
Total number of units = 12
5 core units plus
7 elective units, of which:

6 elective units must be selected from the electives listed below
the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Certificate IV or Diploma level.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
Core Units
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry
Elective Units
BSBADV402 Conduct pre-campaign testing
BSBADV403 Monitor advertising production
BSBADV404 Schedule advertisements
BSBADV405 Perform media calculations
BSBADV406 Buy and monitor media
BSBADV407 Apply media analysis and processing tools
BSBADV408 Review advertising media options
BSBCUS401 Coordinate implementation of customer service strategies
BSBFIA402 Report on financial activity
BSBINM401 Implement workplace information system
BSBIPR403 Protect and use brands and business identity
BSBLDR402 Lead effective workplace relationships
BSBMKG401 Profile the market
BSBMKG408 Conduct market research
BSBMKG409 Design direct response offers
BSBMKG410 Test direct marketing activities
BSBMKG411 Analyse direct marketing databases
BSBMKG413 Promote products and services
BSBMKG419 Analyse consumer behaviour
BSBMKG420 Create digital media user experiences
BSBMKG421 Optimise digital media impact
BSBPRO401 Develop product knowledge
BSBPUB402 Develop public relations campaigns
BSBPUB403 Develop public relations documents
BSBRES401 Analyse and present research information
BSBWRT401 Write complex documents
CUAWRT401 Edit texts
CUAWRT402 Write extended stories

For further information please complete and press Submit

Why invest with us?
We have been providing quality training materials for the VET Sector for over fifteen years. All of our materials come to you in an electronic format by CD ROM/USB and it includes the candidates learning guide, assessment tool, trainers marking guide, Competency Mapping Tool, PowerPoint's, and any relevant readings.
Our format enables you to contextualise the material for your Organisations logo (the licence you receive enables this). The resources we know are flexible enough for any group of Students.
Also as the versions change as they invariably do, you will receive the updates at no extra cost to your Organisation.
The investment for these resources is based on the following factors;
1. The resources are able to be contextualised and replicated as you see fit. In other words the licence allows you to reprint and badge and remove and add materials to your specifications – if you feel it is necessary.
2. The annual licencing fee for online and printing is $100 per course - This will be automatically invoiced on the anniversary of the purchase. This covers the course for the term of the certificate – that is until the next package is released – at this rate about 6 – 7 years.
3. Any additions that we do will be sent to you automatically as they are developed.
4. You will receive all the compulsory units as well all the electives required for the course.
5. These resources offer the breadth, depth and complexity of knowledge and competencies covering selecting, adapting and transferring skills and knowledge to new environments. Our resources provide you with the technical advice and early leadership skills for problem resolution. Such skills can be applied across a broad range of roles, and in a variety of contexts.